Engagement of bloggers has been integral to the success of all marketing and public relations campaigns. Bloggers are important word of mouth champions for your brand or organisation. Bloggers, if engaged correctly, can make or break a brand. Think Xiaxue and you will know what i mean. She has the capacity to destroy a brand and also the clout to get her followers to like a brand or personality. Bloggers, more often than not, can influence and sway public opinions based on their blog entries and sides they take.
The art of blogging has been said to be a difficult one. Bloggers need to spend time, attending events, studying press releases, taking photos and building readership for their blogs. It's not easy. I salute the amount of time, energy and effort spent into putting up the final blog entry.
The bloggersphere, if you like, has been dominated by females, largely because of the potential fanfare they can create in their blogs; colourful blog template, stylish clothes, bombastic words and cutesy ornaments or accessories used to doll their blog.
The male bloggers, on the other hand, have been largely forgetten simply because they do not wear a skirt.
Can a male blogger be as popular as a female one like Xiaxue, Bong Qiu Qiu, Dawn Yang, Peggy Heng, etc?
Let's not even talk about Steven Lim who is largely infamous for his online antics. Perhaps the most popular male blogger in Singapore is Mr Brown, who is largely a current affairs and political blogger. Still, Mr Brown doesn't come across as someone who has the colours and huge personality to draw you religiously to his blog.
So today, the purpose of this blog entry is to highlight 5 interesting male bloggers which Marketers or PR folks can engage. They are influential and colourful in my opinion. And I thought it will be great to highlight them for your reference.
Blogger 1: William Tan
www.Onlywilliam.blogspot.sg
William is one of the most hardworking and social media savvy blogger I have known. He attends almost every function and adds value to his blog entries by giving additional information relevant for his audience. He is also always ready to help should you need to get additional bloggers for your event, and more importantly, always with a smile on his face. He is likeable and popular amongst his peers and he is the man behind the Kiehl's boy club. Some brands which he has helped to endorsed are Kiehl, Kaplan, Kit Kat, Pizza Hut, Tiger Beer and the list goes on.
His forte is on lifestyle, food, travel and anything under the sun. A blogger who is always willing to help.
Email contact: william82sg@hotmail.com
Blogger 2: Aspirant SG
http://www.aspirantsg.com/
This up & coming digital star is paving waves into the social media influencers market in a fast and furious way. As a day time Marketing professional, Aspirant ( not his real name) spent his time strategizing marketing strategies for his company & products he sells. At night, he turns into a social media expert, tweeting, facebooking and instagraming on topics like food, travel and all things digital. The inside story to his success was a 3 day course he attended, where he learnt the ropes and tricks from an established practitioner and the rest were history. Till date, His twitter account speaks of 23,000 followers with a Klout score of 62. His followers on twitter is increasing on a furious rate, mind you.
His focus is largely on food, travel and social media. If you have a food tasting event or an opening of a store, do send him an invite as I am sure he will be more than willing to help, and to bring the news to his international audience.
Email contact: seeweeheng@gmail.com
Blogger 3: Yutakis James
http://www.yutakis.com/
Who doesn't know this Jap pop star looking blogger in Singapore? Everyone knows Yutakis. Yutakis has been associated with glamour and the high fashion industry. His photo blog is very much focused on his portraits and the clothes he model for. He started blogging in 2007 when he entered Polytechnic and since then, he blogs heavily on relationship dramas, friendship conflicts, endless wasted clubbing nights, different types of cuisines, blog wars, Britney Spears and yeah of course, pictures of himself. He has the capability of getting attention for himself and also the friends around him.
I have personally tried inviting him to some PR events but Yutakis is very selective over the type of events he attends. Hence, if you need help from him, do try to add him on facebook or even contact him via email or whatsapp. He might respond if he is keen.
Email him yutakis@hotmail.com
Blogger 4: Alvinology
www.Alvinology.com
Alvin is definitely not the hottest in the looks category. In fact, if you meet him in person, he looks like a serious no nonsense IT geek. This quiet unassuming blogger is currently in Sydney attending a Flyscoot sponsored trip and above picture was a latest post on facebook by him. His focus is on food, gears and gadgets and ocassionally on family and current affairs. He is definitely a very influential blogger, partly because of his unique position in SPH Omy. He is the manager in charge of the SPH Omy division, which essentially deals with Blogger Engagement campaigns and contests for companies. If you are representing a NGO, with a cause to promote or products targeting men or families, perhaps Alvin could be one important blogger to target. One last thing, he also holds very strong views regarding the local politics in Singapore.
Email him at: alvin.sph@gmail.com
Blogger 5: Darren Ng
http://celebratelah.wordpress.com/
Darren Ng lives life to the fullest and is constantly traveling. He was the winner for the Urban homme challenge in 2010 and many other traveling related blogging contests. He is into photography and has won the Panasonic ECO Best Photography Blog as a finalist and the winner of Best Lifestyle Blog in 2010. If you are representing a lifestyle or men brand, he is the perfect blogger for you.
Contact Darren via https://www.facebook.com/darrenn9
Hello,
ReplyDeleteI have been searching for this information and finally found it. Thanks!
Interesting entry. Guys tend to be less expressive and perhaps camera shy. Some. I do think that Dr Leslie & Brad are quite influential in their own ways.
ReplyDeleteI've just interviewed Alvin for my blog and my goodness, aren't you daring with your comment that "Alvin is definitely not the hottest in the looks category". LOL! I suppose he's one of the coolest then and I do enjoy reading his blog! :)
ReplyDeleteI agree with Daniel. Dr Leslie Tay is definitely one very influential blogger. When I interviewed him, I realized he is also friendly and really open to sharing photography tips, which took me by surprise.
Thanks guys for the comments. I agree with Daniel that Dr Leslie tay is one influential chap, simply because of him being a doctor, photographer and a foodie. As for alvin, i think i am speaking based on what i see though he is a real cool daddy.
ReplyDeleteInteresting entry. Guys tend to be less expressive and perhaps camera shy. Some. I do think that Dr Leslie & Brad are quite influential in their own ways.
ReplyDeleteThanks guys for the comments. I agree with Daniel that Dr Leslie tay is one influential chap, simply because of him being a doctor, photographer and a foodie. As for alvin, i think i am speaking based on what i see though he is a real cool daddy.modifit9plus1
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